Explaining the difference between SEO and PPC

Any business operating in today’s marketing landscape has heard of the terms search engine optimization and pay-per-click (SEO and PPC). These aspects of digital marketing can help build an online audience, capture leads, and generate traffic to your website. Though marketing professionals often use these terms, many business owners may not know the difference between […]

Content Marketing for Small Businesses Online

Operating a small business online is not an easy feat. Watching over the finances, building customer loyalty, providing value, and making sure it’s profitable can be difficult. One of the most critical pieces of building and growing a small business online is marketing. Though marketing often can take a backseat because of the day-to-day, it […]