Explaining the difference between SEO and PPC

Any business operating in today’s marketing landscape has heard of the terms search engine optimization and pay-per-click (SEO and PPC). These aspects of digital marketing can help build an online audience, capture leads, and generate traffic to your website. Though marketing professionals often use these terms, many business owners may not know the difference between […]

Digital Branding for Businesses Online

What customers are saying about your business/digital brand is more important than what we say about us. Your digital efforts say a lot about who you are, what you value, what you provide to your prospective clients, partners, members, or customers. Digital branding is more than a logo or website design. It’s complicated how such […]

5 Actionable Facebook Ad Tactics

As a creative digital marketer and brand strategist who has worked with companies and brands on their online advertising, using Facebook Advertising can be a very useful and lucrative avenue. Appropriately done, Facebook Ads can generate sales and awareness for any brand or business, but you already know this. Increasing your click-through rates and lowering […]

Content Marketing for Small Businesses Online

Operating a small business online is not an easy feat. Watching over the finances, building customer loyalty, providing value, and making sure it’s profitable can be difficult. One of the most critical pieces of building and growing a small business online is marketing. Though marketing often can take a backseat because of the day-to-day, it […]

How to Rebrand a Business

Embrace the Change Whether we want it to or not, most things on the internet are forever. In some digital library, server, or hard drive there is a record of everything we’ve done online. Though this may be true, it doesn’t have to be an obstacle when rebranding a company. By embracing the change, you […]